![]() You'll use the CTA to bring viewers' attention to the end screen, and you'll use the end screen itself to send viewers where you want them to go.įor example, here's a CTA and end screen paired together: You can place clickable elements on an end screen, such as links to a website, a subscribe button, or extra videos for viewers to watch.Įnd screens and CTAs go hand-in-hand. Section 4: YouTube End Screen ElementsĪ YouTube end screen is an interactive outro that appears in the last 5-20 seconds of a video. You should write your call to action in a way that drives viewers to your chosen destination. Some even encourage people to sign up for their email newsletter. Some creators ask for feedback in the form of likes, subscriptions, comments, and shares. There should be a clear call to action at the end of every video. Moreover, it can destroy a good reputation you've already built." Section 3: Your CTA (Call to Action) "Sharing misleading information will not help build trust with your audience. "One of the most common mistakes people make when writing a script is not doing enough research and fact-checking," Alina says. If you can do all three, that's even better.Īnother thing you want to do is present the main problem you're solving.įor example, we have a YouTube script titled "Trick Anyone into Watching Your Videos." The video hook introduces the problem (no one is watching your videos), promises a solution, entertains viewers, and taps into their emotions: It should be one of three things: entertaining, emotional, or informative. The "hook" is the first sentence or two that catches the viewers' attention in a video. Here's the YouTube script template she uses, plus a few tips to make it your own: You can use a well-known YouTube video script format, then personalize it for your content.Īlina Iatiuc, creative producer at vidIQ, writes scripts for the vidIQ channel. ![]() Luckily you don't have to build this from scratch. Now that you know your video's topic, voice, and target audience, you can start outlining a script. It'll help you stand out and attract the right kind of viewers - people who like your personality and hit subscribe. Whatever your voice is, use it when writing scripts for YouTube videos. Or perhaps you're the "adventurer" who takes people on a journey with action-packed scenes. Know Your Channel's 'Voice'Įvery YouTube creator has a "voice." Maybe you're the "jester" who cracks jokes and makes people laugh. You'll learn how often people search for your video's topic, the words they use when searching, and related topics you can use to build out the video. Most of this research happens on YouTube, so click here to learn the basics of keyword research. Then you can craft a video that solves a problem or intensifies their joys. And the best way to do that is by researching their daily challenges, joys, and desires. This process is called speaking to your target audience. With those details in mind, ask yourself what information viewers want or need from the video you're planning. Are you making videos for teen gamers? College students who study abroad? Single dads who seek parenting advice? This detail is usually related to your YouTube niche. It also helps to know who your viewers are before writing a script. It will help you write an even better script that increases YouTube views, but more on that later. You should also add the right keywords to your title. Using a title like "How to Squeeze More Value Out of Your Credit Card" is a lot more engaging than "How to Use Your Credit Card Wisely." And as you focus on that winning concept - "squeezing" value instead of "using" a credit card - it's easier to write in that engaging perspective. Imagine writing a video script about credit cards. ![]() Read More: 3 Secrets for Writing Click-Worthy YouTube Titles This helps you stay on topic, grab viewers' attention, and provide the information they crave. The first step is simple but worth mentioning: You need a video title or idea before sitting down to write. You need three details to complete this task: who your audience is, the main idea of your video, and the "voice" you want to use. You're using the document to craft a video they'll enjoy, so the script should speak directly to your viewers. When writing a script, it's essential to focus on your audience. It's specific enough to read while filming but loose enough to allow for ad-libbing and vocal experimentation. From a text perspective, your script is also an outline of what you want to say.
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